Browsing Category Outfits

HOW TO CREATE: AN EDGY, YET FEMININE BIKER LOOK

Wednesday, December 13, 2017

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A while ago, we were asked to give an interview for a fashion magazine and one of the questions was “How would you describe your style? My first thought: No idea!! I had to think about it more than twice, because I found it anything but easy to describe “my style”. Edgy, sporty, girly, mannish? To be honest, it mostly depends on my current mood, because you can find so many different styles in my wardrobe. Today, I’m sharing with you an edgy biker outfit and tomorrow – it could be a romantic flower-power look or something completely different. To me, the beautiful thing about fashion is the diversity and the freedom to express our mood and current feelings through our clothes. To some, this might sound entirely superficial. However, fashion has always been used as a tool to attract attention, communicate feelings, dazzle, impress and sometimes even shock. People chose to dress for themselves and utilize their clothing choices as an opportunity to wear and show their personal emotions.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Coco Channel


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HOW TO STYLE: CASHMERE SWEATER IN WINTER

Wednesday, November 29, 2017

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A cashmere sweater is THE ONE piece you must have in your winter wardrobe if you need something you can wear for almost every occasion. You’ll definitely stay warm without having to wear 10 layers. Even though cashmere sweaters are often perceived as something only older ladies wear in an elegant way, today we want to show you 3 street style combinations in order to convince you that they can be pretty damn cool if you know how to style them :). For this, we’ve teamed up with a Direct Cashmere – an manufacturer of sustainable Mongolian cashmere.


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HOW TO WEAR: SEQUINS DURING THE DAY

Wednesday, November 22, 2017

*PR Samples*

Sequins and glitter are usually worn on evening occasions.  To be honest, I’ve never even bought cloths with sequins and I definitely never dared to wear anything sparkling during the day. However, even though wearing glittery dresses every day is not my cup of tea, I’ve definitely fallen in love with this sequin dress from Diesel Black Gold*. Nonetheless, I’m still not sure I would wear it in an elegant way, because that just wouldn’t be me. For this reason, I’ve styled it in a tougher “everyday way”, which is the way I would style it for a fancy lunch date.


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TREND REPORT: EXTRA LONG WEB BELT

Sunday, November 12, 2017

*PR Samples*

As many trends currently, the web belt isn’t something we’ve never seen before. Actually it is something probably everyone of us was wearing in the early 2000s (we were some pretty cool teenies in an Avril Lavigne stile back in the days :D). It is still has a buckle or rings in order to adjust it, however, there is a new interpretation of the trend – namely it got extra, extra long and you don’t tuck the long part around your waist. No, you let it hang down. Ever tried wearing it? If not, then you should definitely give it a try. We love it!

Today, we have 2 outfits to show you how we love to wear the extra long web belt.


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TREND REPORT: RED | 3 WAYS TO WEAR

Sunday, October 29, 2017

If there is one color that dominates fall/winter 2017, then it’s undoubtedly red. In all stores, there’s red, red, red. Even though it’s a pretty saucy color not everyone dares to wear, we’ve found 3 different ways to wear it, even if you are not a red type of person when it comes to clothing :). Wanna know more about the trend and the different ways to wear it? Then keep reading.


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NEW AND HOT IN VIENNA: OVERGROUND CONCEPT STORE

Friday, September 29, 2017

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Vienna is not one of those cities you would call an early-adapter. It’s rather known for its coziness and for running/being late in everything. Whether in terms of new fashion, food and other trends, in Vienna, you can’t expect changes to happen overnight or people to adapt to new trends very quickly. However, Vienna is and has always been rich in terms of cultural diversity and the different cultures have shaped the present picture of this amazing city. Fact is: even though everything happens very slowly in Vienna, we love this city and everything it has to offer. We love to watch the city grow in many points of view. We love having the diversity of food you get in the nearby restaurants, the ability of hearing so many different languages while taking the metro and, of course, the openings of new and interesting concept stores and small boutiques. For all these reasons, we have decided to share our love and appreciation for this city more often and today, we would like to start with a story about a special and at the same time new concept store we are obsessed with – The Overground Concept Store.


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