Humans have always been keen to reach perfection in every way imaginable. Due to this and especially the fact that the media has changed our behavior and self-perception transforming us into real fanatics, Diesel has launched the new campaign “Go With the Flaw” to celebrate imperfection and uniqueness. Diesel as a brand never seemed to be keen on going the usual path in the fashion industry, but rather following and sticking to its mission:
To create an apparel line perfect for individual people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.
With the Flaw” campaign also embodies the spirit of the Diesel brand, which over the decades has always promoted an unconventional, frisky approach to life. For example in 2010, the