Vienna is not one of those cities you would call an early-adapter. It’s rather known for its coziness and for running/being late in everything. Whether in terms of new fashion, food and other trends, in Vienna, you can’t expect changes to happen overnight or people to adapt to new trends very quickly. However, Vienna is and has always been rich in terms of cultural diversity and the different cultures have shaped the present picture of this amazing city. Fact is: even though everything happens very slowly in Vienna, we love this city and everything it has to offer. We love to watch the city grow in many points of view. We love having the diversity of food you get in the nearby restaurants, the ability of hearing so many different languages while taking the metro and, of course, the openings of new and interesting concept stores and small boutiques. For all these reasons, we have decided to share our love and appreciation for this city more often and today, we would like to start with a story about a special and at the same time new concept store we are obsessed with – The Overground Concept Store.